Overview:
Most entrepreneurial endeavors need media coverage to get on the map, but it can also be a minefield. Find out how to get a journalist's attention. Be forewarned: it's not always pretty. A panel of seasoned journalists, media pundits and professionals will give it to you straight during this provocative session.

Hear the panel discussion:

Moderator:
Stanford Journalism Professor Ann Grimes, a former staff writer and editor for The Wall Street Journal where she covered technology and business. As deputy bureau chief in San Francisco, she oversaw the newspaper's coverage of Silicon Valley during the 1990's dot-com boom and bust.

Panelists:

Quentin Hardy is the Silicon Valley Bureau Chief of Forbes Magazine and is a regular on "Forbes on Fox," a weekly show on the Fox Cable News Network.
Coming off a recent "60 Minutes" appearance where she discussed Facebook, Charlene Li is vice president and principal analyst for Forrester Research. Last month, she debated the pros and cons of Facebook's management team with Leslie Stahl on CBS's "60 Minutes."
Margit Wennmachers is co-founder of OutCast Communications, a leading public relations agency for the technology industry. OutCast's clients include dozens of hot start-ups in addition to well-known companies like Facebook, Yahoo, Mozilla and Salesforce.com