Overview:
Are corporate claims to "green" and "social responsibility" real or just good marketing? How can we tell? What are the tricks of the trade? Should there be an industry "seal of approval" analogous to Underwriters Laboratories, the trusted source across the globe for product compliance? Join former Hewlett Packard senior executive and Skoll Foundation board member, Debra Dunn, as she explores these questions with Stanford graduates and founders of B Corporation: Jay Coen Gilbert, Bart Houlahan and Andrew Kassoy. B Corporation (www.bcorporation.net) is out to set standards for corporate responsibility and hold companies to their promises. This is a presentation of the Draper Fisher Jurvetson Entrepreneurial Thought Leaders (ETL) winter quarter lecture series.

Listen to the audio on Edcorner.

Moderator:
Debra Dunn is currently working as an Advisor to Social Ventures around the world and an Associate Consulting Professor at the Hasso Plattner Institute of Design (aka d.school) at Stanford University.
Debra left HP in June of 2005 after 22 years. For the last 3 years of her career at HP Debra was Senior Vice President of Corporate Affairs and Global Citizenship. In that role she had leadership responsibility for HP's global citizenship efforts including corporate social and environmental responsibility, government and public affairs, corporate philanthropy and HP initiatives aimed at providing appropriate, technology based services and solutions to emerging markets and underserved populations. Through the efforts of Debra's team, HP received widespread recognition and numerous awards globally for leadership in Global Corporate Citizenship.
Previously, as vice president of strategy and corporate operations, Dunn was responsible for corporate-wide functions, including corporate strategy, corporate development, corporate communications and brand management, corporate philanthropy and government affairs.
Dunn was elected an HP vice president in November 1999. She was named general manager of HP's executive committee in 1998 and led the Agilent spin off process as well as HP's new business creation function. Dunn was named general manager of HP's Video Communication Division in 1996 after assuming the role of marketing manager in 1993 and manufacturing manager in 1992.
Dunn holds a bachelor's degree in comparative economics from Brown University in Providence, R.I., and a master's degree in business from Harvard School of Business in Cambridge, MA.
She serves on the Boards of the Skoll Foundation, B Lab and Global Giving and the Faculty of Sustainability. (View full bio)

Panelists:
Jay Coen Gilbert co-founded and sold AND 1, a $200 million basketball footwear and apparel company, and is currently co-creating B Lab, which is defining what it means to be a "B Corporation." He is a graduate of Stanford and a Henry Crown Fellow of the Aspen Institute. (View full bio)

Bart Houlahan co-founded and sold AND 1, a $200 million basketball footwear and apparel company, and is currently co-creating B Lab. Prior to AND 1, Mr. Houlahan was an investment banker with Stonebridge Associates, BNY Associates, and Prudential-Bache Securities. Bart is a graduate of Stanford University. (View full bio)

Andrew Kassoy, one of the three founding members of B Lab, has been a Partner at MSD Real Estate Capital, L.P., a $1 billion real estate private equity fund. Previously, he was Managing Director in Credit Suisse First Boston's Private Equity Department, a founding partner of DLJ Real Estate Capital Partners, and President of its international business. He is involved in a number of non-profits and graduated with Distinction from Stanford University. (View full bio)