BEGIN:VCALENDAR
VERSION:2.0
X-WR-CALNAME:Be Careful What You Wish For: Getting Media Attention for Y
 our Company
PRODID:-//Apple Computer\, Inc//iCal 2.0//EN
X-WR-RELCALID:4B739D34-CC4A-4C51-AF6F-CD24C66D37A5
X-WR-TIMEZONE:America/Los_Angeles
CALSCALE:GREGORIAN
METHOD:PUBLISH
BEGIN:VTIMEZONE
TZID:America/Los_Angeles
LAST-MODIFIED:20080215T170745Z
BEGIN:STANDARD
DTSTART:20071104T090000
TZOFFSETTO:-0800
TZOFFSETFROM:+0000
TZNAME:PST
END:STANDARD
BEGIN:DAYLIGHT
DTSTART:20080309T010000
TZOFFSETTO:-0700
TZOFFSETFROM:-0800
TZNAME:PDT
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
LOCATION:Graduate School of Business (GSB)\, Bishop Auditorium
DTSTAMP:20080215T004249Z
UID:77A88F63-C21D-4C59-890E-C99B4D4E34A7
SEQUENCE:7
DTSTART;TZID=America/Los_Angeles:20080226T191500
SUMMARY:Be Careful What You Wish For: Getting Media Attention for Your C
 ompany
DTEND;TZID=America/Los_Angeles:20080226T203000
DESCRIPTION:Most entrepreneurial endeavors need media coverage to get on
  the map\, but it can also be a minefield. Find out how to get a journal
 ist's attention. Be forewarned: it's not always pretty. A panel of seaso
 ned journalists\, media pundits and professionals will give it to you st
 raight during this provocative session.
END:VEVENT
END:VCALENDAR